Reklamné stratégie podniku „Peter Makovický“/„Bratia Makovický“ v slovenskej tlači do roku 1918
Advertising Strategies of the Company „Peter Makovicky“/„Bratia Makovický“ in the Slovak Press Until 1918
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https://doi.org/10.54937/dspt.2025.25.2.43-55
Autor/ Author: Rastislav Molda
In: Disputationes Scientificae Universitatis Catholicae in Ružomberok
ISSN: 1335-9185
Ročník/ Volume: XXV.
Číslo/ Issue: 2
Strany/ Page Range: 43-55
Rok vydania/ Publication Year: 2025
Jazyk/ Language: Slovak
Vydavateľ/ Publisher: VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku
Abstrakt/ Abstract: In this study I present the advertising and its use by the family company "Peter Makovicky"/"Brothers Makovicky" in newspapers, magazines and calendars of Slovak provenance in the second half of the 19th century. The importance of advertising is discussed and the perception of advertising in the second half of the 19th century. In the study I define the priorities of the advertising strategy of the family business in the Slovak press until 1918. I discuss what types of advertising the family business used in specific periodicals. I also discuss in more detail the frequent advertising for sheep cheese, which appeared mainly in calendars.
Kľúčové slová/ Keywords: Advertising. Newspapers. Magazines. Calendars. Sheep cheese. Family of Makovicki.
Citácia/ How to cite:
MOLDA, Rastislav, 2025. Reklamné stratégie podniku „Peter Makovický“/„Bratia Makovický“ v slovenskej tlači do roku 1918. Disputationes Scientificae Universitatis Catholicae in Ružomberok. Online. Roč. XXV., č. 2, s. 43-55. ISSN 1335-9185. Dostupné na: https://doi.org/10.54937/dspt.2025.25.2.43-55
Toto dielo je publikované pod/ This work is licensed under a Creative Commons Attribution 4.0 International License.