Green business: results of practical education of students in the field of sustainable business

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https://doi.org/10.54937/refl.2025.9.2.7-18

Autori/ Authors: Erika Loučanová       Martina Nosáľová

In: REFLEXIE. Kompendium teórie a praxe podnikania

ISSN: ISSN 2730-020X

Ročník/ Volume: IX.

Číslo/ Issue: 2

Strany/ Page Range: 7-18

Rok vydania/ Publication Year: 2025

Jazyk/ Language: Slovak

Vydavateľ/ Publisher: VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku

Abstrakt/ Abstract: The aim of this paper is to assess students' perception and entrepreneurial potential at the Technical University of Zvolen regarding the integration of green economy topics into the teaching of project management and innovation management. The study is based on findings from the lecture and workshop titled "Dare to start your green business during your studies!" A targeted survey using a questionnaire served as the primary research method. The survey results showed an extremely positive attitude among students towards green issues; 93.75% of respondents believe that Green Business Projects and Innovations are necessary, and 100% would welcome the relevant course, believing it would enhance their chances in the job market. Overall, the findings confirm a strong link between the perceived importance of green entrepreneurship, the belief in its career benefits, and the high entrepreneurial potential of students.

Kľúčové slová/ Keywords: Green business. Education. Sustainable business. Ecological Innovation.

Citácia/ How to cite:
LOUČANOVÁ, Erika a NOSÁĽOVÁ, Martina, 2025. Zelené podnikanie: výsledky praktickej edukácie študentov v oblasti udržateľného podnikania. REFLEXIE. Kompendium teórie a praxe podnikania. Online. Roč. IX., č. 2, s. 7-18. ISSN 2730-020X. Dostupné na: https://doi.org/10.54937/refl.2025.9.2.7-18

Toto dielo je publikované pod/ This work is licensed under a Creative Commons Attribution 4.0 International License.

Príspevok vznikol v rámci projektov KEGA 016TU Z-4/2025 Integrácia vybraných aspektov zelenej ekonomiky do výučby projektového manažmentu a manažmentu inovácií a projektu VEGA 1/0513/25 Biznis model inovácií založených na princípe udržateľnosti.
This paper was produced within the framework of the KEGA project No. 016TU Z-4/2025, Integration of Selected Aspects of the Green Economy into the Teaching of Project Management and Innovation Management, and the VEGA project No. 1/0513/25, Business Model of Innovations Based on the Principle of Sustainability.