Cultural Heritage of the Liptov Region as a Factor in the Formation
of International Management

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https://doi.org/10.54937/refl.2026.10.1.7-21

Autori/ Authors: Iveta Ubrežiová   Jozef Zentko     Katarína Mičudová

In: REFLEXIE. Kompendium teórie a praxe podnikania

ISSN: ISSN 2730-020X

Ročník/ Volume: X.

Číslo/ Issue: 1

Strany/ Page Range: 7-21

Rok vydania/ Publication Year: 2026

Jazyk/ Language: Slovak

Vydavateľ/ Publisher: VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku

Abstrakt/ Abstract: The paper deals with the evaluation of cultural heritage and its importance in the context of international management, using the example of the Liptov region in Slovakia. The main attention of this aricle is to analyse and evaluate the potential of cultural heritage as an important factor influencing regional development and its application in international managerial activities. Based on the methods of observation, analyses and synthesis, the paper also characterizes the importance of intercultural communication and intercultural management in the field of tourism. It highlights the role of cultural heritage as an important tool for tourism development and for strengthening regional identity. At the same time, it points to the support of culture and creative industries in the European Union, which contributes to the development of innovation, cultural activities and the competitiveness of regions. The theoretical background is complemented by the example of the Liptov region as an important tourist destination in Slovakia that effectively uses its natural and cultural wealth in the context of international management. The paper also focuses on the possibilities of practical use of cultural heritage in the creation of tourism products and in the development of tourism itself.

Kľúčové slová/ Keywords: Intercultural communication. International management. Cultural heritage. Tourism. Creative industries. Liptov.

Citácia/ How to cite:

UBREŽIOVÁ, Iveta; ZENTKO, Jozef a MIČUDOVÁ, Katarína, 2026. Kultúrne dedičstvo regiónu Liptov ako faktor formovania medzinárodného manažmentu. REFLEXIE. Kompendium teórie a praxe podnikania. Online. Roč. X., č. 1, s. 7-21. ISSN 2730-020X. Dostupné na: https://doi.org/10.54937/refl.2026.10.1.7-21

Toto dielo je publikované pod/ This work is licensed under a Creative Commons Attribution 4.0 International License.