Selected principles and case studies of the behavioral economics

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https://doi.org/10.54937/refl.2024.8.2.56-67

Autori/ Authors: Mária Vrábliková          Jana Piteková          Zuzana Gončárová

In: REFLEXIE. Kompendium teórie a praxe podnikania

ISSN: ISSN 2730-020X

Ročník/ Volume: VIII.

Číslo/ Issue: 2

Strany/ Page Range: 56-67

Rok vydania/ Publication Year: 2024

Jazyk/ Language: Slovak

Vydavateľ/ Publisher: VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku

Abstrakt/ Abstract: The contribution deals with human irrationality, which is a fundamental subject of research in behavioral economics compared to traditional neoclassical economics based on rationality. The article also deals with the basic principles of behavioral economics and case studies such as risk (loss) aversion, nudging, framing effect, decision bait and hyperbolic discounting. In the contribution are also characterized effects of neurotransmitters (dopamine and serotonin), which influence the irrationality of decisions.

Kľúčové slová/ Keywords: behavioral economics, irrationality, decision making.

Citácia/ How to cite:

VRÁBLIKOVÁ, Mária; PITEKOVÁ, Jana a GONČÁROVÁ, Zuzana, 2024. Vybrané princípy a prípadové štúdie z behaviorálnej ekonómie. REFLEXIE. Kompendium teórie a praxe podnikania. Online. Roč. VIII., č. 2, s. 56-67. ISSN 2730-020X. Dostupné na: https://doi.org/10.54937/refl.2024.8.2.56-67

Toto dielo je publikované pod/ This work is licensed under a Creative Commons Attribution 4.0 International License.